Hilton CIO Michael Leidinger believes the OTAs' decline will benefit hotels, even while conceding that AI agents will likely charge commissions, too. The difference is that Hilton will get more bookings on its site and app.
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Hilton Tech Exec Says AI Agents Put OTAs ‘Under Real Threat’
Hilton CIO Michael Leidinger believes the OTAs' decline will benefit hotels, even while conceding that AI agents will likely charge commissions, too. The difference is that Hilton will get more bookings on its site and app.
